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The JDR Festival
19 - 20 March 2025

Celebrate 25 years of workplace joy and engagement with us!

Imagine this: not another dusty, boring conference, but a festival filled with energetic people, all with the same mission as you—discovering how to motivate teams, turn work pressure into challenge, and bring energy back to the workplace. No burnouts, no unnecessary turnover, but satisfied employees, happy customers, and an inspiring work culture. And this year, the festival season kicks off in March, with an event full of substance and impact!

On March 19 and 20, we’re not just celebrating the start of the festival season, but also the 25th anniversary of the groundbreaking JDR model. A festival where science and practice come together to inspire you and help take workplace joy and engagement to the next level.

Just like at the biggest festivals, we also have our “headliners” – the true global stars in the field of workplace joy and motivation. From the founders Arnold Bakker and Eva Demerouti to inspiring thinkers like Yuri Scharp and Sharon Parker.

Are you ready to rediscover workplace joy, increase engagement, and learn practical tools to make an immediate impact?
Then you won’t want to miss this festival!

Who is the JDR Festival for?

Whether you’re a manager struggling with workload, a trainer looking to help people shine again, or an HR specialist wanting to restore energy in the organization—you’ll find answers, inspiration, and tools to get started right away.

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Why You’ll Want to Be There

what to expect​

Two days full of inspiration, knowledge, and science. From TED-worthy keynotes and interactive sessions to gourmet festival food. Meet like-minded people, debunk myths, discover practical tools, and end the first day on a high note with our festive evening program.

This festival is for anyone who believes that work can be not only productive but also fun and meaningful.

Are you looking for a unique opportunity to make your organization shine at the festival where science and practice come together? The JDR Festival offers inspiring keynotes, interactive workshops, and networking with over 500 HR professionals, scientists, and practitioners.

Whether you choose visibility at our vibrant JDR Square, in the Keynote Hall, or as a festival co-host with your own masterclass, there are plenty of ways to get involved. Click below for more information and discover how you can be part of this innovative event!